I'm Feeling Blue
Earlier this year Pantone named blue, or turquoise to be exact the color of the year. I'm wondering if the winter Olympic committee had consulted with them because blue is definitely a color we are seeing a lot of as we watch the winter games. I love the shades of blue and green that were chosen for the Olympics -it just goes to show how much of a difference the right colors can make in the appearance of an event, branding campaign or even a room. Using navy vs. aqua on a wall makes all the difference, even though they are both blue.
@home Builders hired The Home Idea Factory to merchandise a new model for them, and shades of blue were used in various rooms. This home was around the corner from the previous model which was in different colors, but the challenge was to use as much from the old model in the new one to keep costs down. Everything from the old bedroom was recycled in the new one but we added new bedding and headboards. The kids bath was merchandised with accessories from Target that were on trend and budget conscious. Buyers could actually go out and buy the items they saw and fell in love with in the model home. This new model home has character and personality and lookers became buyers - a community which only sold a few homes a year had 8 sales in snowy November and they now have a waiting list for the next phase.
Color can affect your mood, and happy colors create happy customers.